Long before you arrive at the venue your team should have been banging the drum and beating the bushes in promoting your attendance at the event.

You can use traditional media to get your message across but if you have been using email then there is a whole range of tools available to you which are just as easy to use and will exponentially enlarge your audience and give greater value to your promotional campaign.

Try using the following which are easy to sign up for, easy to use and best of all – THEY’RE FREE!

Twitter

Twitter is microblogging platform – HUH?

Forget what it is – think what it does and what you need to do:

All you have to do with this is sign up, and in less than 50 words tell the world what you are doing – simple as that.  Look up existing customers and email contacts and add them too your profile.  Others will start following you if you have something they are interested in.

You update this regularly – a short snappy sentence and add a web link to where people can get more information.

Have someone in your company do this 8 times a day and you’re message will get out there and will be picked up.

You can set a blog up in 20 minutes or less – try WordPress or Blogger – and they are both free as well.

Blog!

You’re reading a blog; this website is a blog and I use it to get my ideas and my message across as well as have some fun from time to time.

Blogs are great for letting your people know what you are up to, product developments and what you think is hot or not – you can pretty much do what you want with them but they are a little more complicated to establish and run than Twitter.

The payback you get pretty much free rein to write and show whatever you want and over time you are going to attract a healthy following of people who have an interest in your business and what you are doing.

Publish an Article

It doesn’t take much to have an article on your forthcoming show attendance written up and published on the web.  You can do this yourself or hire in an external writer or web marketing agency and they will handle this for you and the cost is extremely low in comparison to traditional media.

Cover the event, where and when, why you will be there and what you are bringing to typical customers who will be attending – don’t look at things as “What We DO!” but put your offering to readers as “How We Solve Your Need!” – attendees have problems and you have solutions.