Trade shows are an effective marketing and promotional tool. Your trade show display is the key to having a successful run at a trade show. You want your booth to draw and engage potential customers and contacts. Your display is the most important aspect of having a profitable trade show.

You want to think about neatness and visibility when putting your display together. You can use a display board to hang some of your products at your customer’s eye level. You don’t want your exhibit to be too crowded or “messy” looking. This can be a real turn-off for some potential customers. You want everything to be clearly displayed and make sure your prices are clearly marked.

You want to pull the crowd to your booth and interactive displays are a great tool. You can use a quiz or game on a computer, contests, and demonstrations. It doesn’t have to be fancy it just needs to pique the interest of potential customers.

Using small promotional item that people can take with them and reuse is a good idea. Place the items in a location where people will have to walk into or go through your exhibit to get them. Another good idea is to have a contest or drawing for a prize. This is an effective way to collect contact information from visitors.

You will want to make sure that you have plenty of promotional literature on hand. You want to have things like color fliers and brochures, order forms, price sheets and business cards that you can easily hand out to visitors. This will make it easy for people to contact you about your services at a later date. You also want to make sure you have a press kit prepared for the trade show media.

Your trade show display is essential in helping you to have a great turnout at a trade show. Keep it simple and appealing. Make sure you have plenty of marketing materials so you can promote your products and services.