When you have an exhibit at a trade show your main goals are to draw attention to your booth and to have people remember you after the trade show is over. To accomplish this you should have plenty of giveaways or promotions such as, business cards, pens, brochures, magnets or anything else that has your company name and logo on it. Most trade shows visitors expect these things. You should also have a display rack with brochures, flyers, and special promotions for your visitors to take with them.

You can offer trade show only discounts and mail out coupons or flyers to your present customers. Having a drawing for a prize is a good way to get visitors into your exhibit. You can have them fill out a ticket or have people drop their business cards into a bowl. Not only does this get more traffic to your exhibit the information can also be used later to make follow up contact.

You want to make sure that your promotional items clearly identify your company, product and services. There are a variety of different types of items available that can have your information put on it. It is a good idea if the items are things that people may see or use everyday such as a magnet or pen. That way your company name is always visible and seen repeatedly.

Demonstrations and presentation are also a good way to draw people into your exhibit. Make sure your team is prepared and can give an engaging and effective demonstration. After the demonstration you can hand out business cards or promotional items for the visitors to take home with them.

The key to having a successful trade show exhibit is to make sure you have plenty of promotional items and giveaways to draw people to your area. This is a good way to get your company name recognized and remembered even after the trade show is over.