I’ve touched on this before – tying your giveaways into the season and tapping into a festive mood as you seek to attract attendees to your trade show display and have them take away a giveaway they are going to use again after the show – this keeps you and your business fresh in the mind of the attendee long after the show itself as well as getting your brand and name in front of other people in the attendee’s business and private life.

Fourth of July is soon going to be upon us and already I’ve been stocking up on giveaways in keeping with the party mood this creates as one of the major holidays in the year.  Virtually everything I have has a US flag prominently displayed or in fact dominating the giveaway decoration while my company logo is integrated with this (we have a the company character holding the flag, wearing a shirt made of the stars and stripes or you guessed it, a model in a stars and stripes bikini).

It’s not just the 4th July that you have to work with – in a few days it’s “Secretaries Day” so a bunch of flowers are in order for she who keeps you on the right track – it doesn’t matter whether the day in question is acknowledged by all or something little more than marketing mush for a little known niche.

These special event days are very helpful in getting your giveaways into the minds of the attendees and spurring demand for them whiel at the same time, they are highly likely to be used after the show and so satisfy the need to keep being used and in plain sight long after the show itself has ended.

Here are a few events/celebration days coming up you can look to use with your trade show giveaways:

• 4th of July
• 22nd April – Secretaries Day
• 10th – 16th February – Cardiac Rehabilitation Week
• Easter – day varies in April
• 3rd – 7th March – Employee Appreciation Week
• 3rd Wednesday in May – Employee Health & Fitness Day

Take a look on any work calendar or internet site and you’ll find numerous other major and not so major celebratory occasions you can tie into with your promotional giveaways.