No-one said I couldn’t have some fun with this so while the boss is not looking I checked out Booth Babes which is a tongue-in-cheek look at what happens at conventions and trade shows around the country with an eye for great looking products and fantastic concepts and … OK I’m lying – it has pics of really hot looking babes at trade show displays so now I have to write some words but on the basis a picture says a thousand words have some eye candy too:

There is something about a great looking car with a cool looking woman spread all over it but I have never had the same reaction with tire booths until now:

While babes are one of the #1 methods of gaining attention for your booth at the event, remember when you are hiring them that you are not just paying for a pretty face and a great looking body in a skimpy outfit.  There is a very serious side to all of this – the eye catching allure is supposed to turn into a cold, hard business deal and sales and revenues for your company.

Take your time interviewing booth babes; you are looking for someone who can hold a conversation, is approachable and convivial as well as professional – yes you can have a great time and laugh and have fun BUT this is business first; you are looking for booth babes who will think business and let the attendee think whatever else is on their mind but they also need to bring the attendees around to a business demonstration or discussion and hand off to booth staff who are their to take the conversation on to a business level.

There’s no harm in looking though so knock yourself out