In today’s environment of eco awareness we are all keen on doing our bit to save the planet, and it has to be good business sense to demonstrate the eco friendly nature of your business by selecting the right giveaways for your trade show promotions.

If the set up of the trade show display can be used to demonstrate the eco awareness of the business, this can then be reinforced by the appropriate giveaway.

Speaking to a colleague the other day revealed that he was having great success by talking to his clients about not only the products themselves but what his company is doing to protect the environment by using eco friendly cars, low power light bulbs and recycling. This message he reinforced by the use of an appropriate giveaway. Looking at his approach from the viewpoint of the customer, given the choice of doing business with a supplier who has the product he wants, or a supplier who has the product he wants AND is helping the environment, assuming the cost to him is the same, the environment wins.

Targeting the correct giveaway is essential to leave the right impression and some ideas we had are detailed here:

1. solar powered calculator – no batteries required
2. shopping bag made from recycled material
3. pencils made from natural wood
4. wine glasses made from recycled glass
5. wooden rulers or yardsticks
6. solar powered torch
7. wind up torch
8. wooden puzzles

As you can see there are many options and of course those ideas are merely scratching the surface. It is suggested that the giveaway is relevant to the market sector and is something that will remain useful to the customer for some time. The necessity for us all to take care of the environment has not only raised everyones awareness but has given us an opportunity to blow our own trumpet and use it to generate more business opportunities.