We frequently get wrapped up in what we can use as a promotional giveaway and sometimes we loose sight of the woods for all of those trees.

It really pays to dump all of the methodology and best practices in the trash from time to time and look at the whole issue with fresh eyes from scratch.

I just got back from a trade show in Toronto and a there had been a glitch in the ordering I was low on my usual freebies to hand out but as luck would have it, a day before I’m due to drive up to the show my kid’s are yakking on about their cookie sales for the Girl Guides.

Now I am a cookie fan but usually the house is stuffed to the gills with unsold cookies this time of year and especially as my wife and her sisters seem to go into cookie making overdrive.  On this occasion I thought what the hey – I’ll have all of them so I loaded up with several dozen boxes of cookies and a stash of large liter sized ziploc bags crammed full of cookie goodness.

I’ve used food before; we all have without thinking about it whenever we set some finger food or canapes out next to the coffee and refreshments.  I did all of this without really thinking and I was surprised at the result; I was just getting inundated with people munching cookies and guzzling my coffee!

It seems there was a mass cookie addiction going on in Toronto and the craving was getting satisfied at my trade show display

Next time, I’m going to go armed with cookies that are branded and have already arranged for cookies to be boxed with my company logo and contact information on them and if they keep getting moved at the rate I saw last week, my wife and her sisters are going to find themselves gainfully employed as cookie makers on a full-time and permanent basis!