Trade show giveaways need to fulfill a couple of main criteria – they serve as an attractor at trade shows pulling in attendees and they also serve to help keep your name and business at the forefront of the attendee’s mind after the show is over.

Finding the right range of giveaways requires some thought and application but this is also a continuous process and not something you do once and forget about it.

Eco-friendly giveaways are helping to attract attendee’s attention more and more because green issues are so high up on the social awareness agenda and from a moral standpoint, they are a no-brainer – there is no downside to using eco-friendly giveaways.

Some of the best eco-friendly giveaways I have come across so far include storm radios – radios for use in emergency situations and usually doubling as a storm lamp with a hand crank to charge the battery and allow for continuous use in any given situation.  For me they are a great gift to have but just because you hear the phrase “green” does not mean you are restricted in what you are currently doing.

Think about your last trade show – what did you see available as giveaways?

Pencils, pens, mugs, bags, caps, t-shirts, novelty items, desk furniture, rulers, stickers, badges, credit card scraper, key fobs, bag clips, flyers – and many, many more.

Any one of the above items can be sourced as recycled or made from recycled materials – going green doesn’t mean you have to specifically choose green eco-products that look like a hippie fashion accessory, there are plenty of products available which have been made from green materials fro decades but the public simply hasn’t been aware of it to begin with.

Tapping into the green trend is not difficult – just ask your supplier about their green eco-range and look at the existing substitute products you can immediately include in your existing range of giveaways while at the same time, take a look at your existing stock and you’ll be surprised at how much of what you have already bought is already recycled and therefore “green” to begin with.

The issue will be how you make your attendees aware you are now ecologically friendly