Jazz Up Your Trade Show Booth

Maybe you don’t have the budget for a wild, audio-visually enhanced, top-of-the-line trade show display booth. Maybe you have an old pop up booth and some graphics and that’s it. What can you do to stand out from the many display booths that had a bigger budget than you do? It’s a two step process. One, prioritize. Two, get creative.

Even if you cannot afford expensive graphics, make sure your signage is clean, clear, and easy to read. Don’t get a bunch of stick-on letters and put them on poster board. Use what little budget you have to get the best quality signage you can. That, with a well-maintained but modest booth, can preserve your brand integrity, and you can jazz up your space with a few inexpensive, but powerful tools.

One tool is light. Exhibit halls can seem dark, and the well-placed spot light or table lamp will brighten up your booth and make it more inviting to visitors. You do not have to spend a lot of money to make a big impact and set your booth apart from the booths of other companies.

Another tool is to green up your booth space. If you bring in some flowers or plants to liven up your trade show booth, it will draw the eye of potential customers, as well as adding some much-needed oxygen into the dry exhibit hall. Plus, people are attracted to living things, and you’re sending an ecological message to potential customers.

Finally, you can offer a great giveaway. If your promotional item is different and special, nobody is going to remember what your booth looked like. Granted, a good promotional item will cost money, but people take it home, while they don’t take home a picture of your booth, so it might be a good investment.